Last updated: April 10, 2024
This privacy policy (“Privacy Policy”) for Ezoic Inc. (“Company”, “we”,
“our”, “us”), describes how we collect, use and disclose information
about users of the Company’s website (www.writio.com) (“Website”),
applications, services, tools and features (collectively, and together
with the Website, the “Services”). For the purposes of this Privacy
Policy, “you” and “your” means you as the user of the Services.
Please read this Privacy Policy carefully so that you understand your
rights in relation to your personal information, and how we will
collect, use and process your personal information. This Privacy Policy
supplements any other privacy related notices and policies we may
provide to you from time to time, and is not intended to override them.
If you do not agree with this Privacy Policy in general or any part of
it, you should not access the Website, use our Services or otherwise
provide your information to us.
Our Website and Services are not intended for children, and we do not
knowingly collect data relating to children. Children must not use the
Services, except where their parent or guardian has provided consent, if
this option is available in your location.
We change our Privacy Policy from time to time. Updates to our Privacy
Policy will apply only to information collected after the date of the
change. We will note on our Website when our Privacy Policy has been
updated. Please check the Website regularly for notices of changes to
our Privacy Policy.
1. THE INFORMATION WE COLLECT
Information you give to us
Depending on your actions through our Services or by contacting us
through phone or email, you may provide some or all of the following
personal information to us, which is required to enable us to fulfil our
contract with you (e.g., applicable terms of service) and as otherwise
indicated below, by subscribing to or using our Services, creating an
account with us, contacting us via our Services or by telephone,
text/SMS, email, social media, instant chat, our “contact us” page, or
otherwise, including:
-
Contact details, as follows (name, address, phone number, email). If you
do not provide this information, we will not be able to provide you with
our Services.
-
Account information, as follows (username, password, security
questions). If you do not provide this information, we will not be able
to provide you with our Services. If you choose to use the Services and
register an account, you are responsible for keeping your account
credentials safe. We highly recommend that you do not share your
username, password, or other access details with anyone else. If you
believe your account has been compromised, please contact us
immediately.
-
Payment information, as follows (bank account, credit or debit card
information, tax ID number, billing address). This information is also
required to process your payment for the Services. If you do not provide
this information, we will not be able to provide you with our Services.
We may collect your Social Security number for the following business
purposes: to complete transactions and provide you with Services that
you have requested, to comply with any applicable legal obligations, to
protect or defend the Services, our rights, the rights of our users, or
others, for the purpose of combatting fraud, or to otherwise operate our
business. This information is required to enable us to fulfil our
contract with you and to process your payment for the Services. If you
do not provide this information, we will not be able to provide you with
our Services.
If you choose to voluntarily provide us with such information, we may
collect diversity information, such as your racial or ethnic origin,
age, gender, sexual orientation, veteran status, and whether you
identify as having a physical or mental disability. We use this
information when directed by you and we provide this information to our
partners for advertising purposes on your behalf.
Information we collect automatically
When you use our Services we automatically collect the information sent
to us by your computer, mobile phone or other device. This information
may include: (i) your IP address; (ii) device information including, but
not limited to, name and type of operating system; (iii) mobile network
information; (iv) standard web information such as your browser type and
the pages you access on our Website or using our Services; (v)
transaction information (but not payment card or account details),
including device information, transaction details, and IP address; (vi)
security information which may include a list of certain installed
software, device and internet connection information, and available
space on the device.
Information we collect from third parties
Information related to data collected for our clients, customers, and
publishers, as follows (information sent to us by your computer, mobile
phone or other device when you visit those clients’, customers’,
publishers’ websites). This information includes: information regarding
your interaction with the Services, such as clickstream data and ad
impressions. We collect information under the direction of our clients,
customers and publishers, and we have no direct relationship with the
individuals whose personal information is processed. If you are a
customer of one of our clients, customers or publishers and would no
longer like to be contacted by one of our clients that use our service,
please contact the client, customer or publisher that you interact with
directly. We may collect information from third parties (for example,
our business partners) where expressly authorized by you. For additional
information about our third -party advertising and other partners, please see our
Advertising Partners Page.
Google API Limited Use Disclosure. Our use and transfer to any other app of information received from Google APIs will adhere to
Google API Services User Data Policy,
including the Limited Use requirements.
2. HOW DO WE USE YOUR INFORMATION?
We process your personal information in order to perform our contract
with you, such as:
- Provide you with our Services, other content and Website functionality;
- Register and maintain your account with us; and
- Process your payment for Services.
Where required by law, we obtain your consent to process your personal
information for the following reasons:
-
personalize our Services for you; and
-
to communicate with you about products, services, marketing, promotions,
events and other news and information we think may be of interest to
you.
In order to be responsive to you, to provide effective Services to you,
and to maintain our business relationship, as a matter of our legitimate
interests, we will use your personal information to:
-
administer the Services, and for internal operations, in order to
conduct troubleshooting, data analysis, testing, research, statistical
and survey analysis;
-
maintain the safety and security of our users, our Services, and
business;
-
send you announcements in relation to security, privacy or
administrative related communications (these communications are not
marketing orientated, and we do not rely on consent, so you may not opt
out);
-
personalize our Services to ensure content is presented in the most
effective manner for you and your device;
- improve and develop our products and services; administer
-
to run our business and otherwise administer our business relationship
with you.
In addition, we may use some or all of the above information to comply
with any applicable legal obligations, to enforce any applicable terms
and conditions and/ or terms of service, and to protect or defend the
Services, our rights, the rights of our users, or others.
3. COOKIES
We use cookies and other similar technologies to collect information
about your browsing activities over time and across different websites
following your use of our Services. Cookies allow us to recognize and
count the number of users and to see how users move around our Website
when they are using it. This helps us to improve our Services and the
way our Website works. You can find more information about cookies and
how to manage them
here.
4. HOW THE COMPANY SHARES YOUR INFORMATION
We do not use or share your personal information with others except as
described in this Privacy Policy. In certain circumstances, we may share
your information with third parties with your consent, as necessary, or
as otherwise required or permitted by law. Specifically, we share your
personal information:
-
With service providers and vendors for business purposes, in our
legitimate interests to run our business and otherwise administer our
business relationship with you or to perform a contract with you. Such
third parties may include: (i) data analytics and advertising vendors;
(ii) IT service management vendors; (iii) security vendors; and (iii)
website hosting vendors. These service providers assist us with many
different functions and tasks, such as providing data storage and
disaster recovery services and communicating with you.
-
With third party payment processors, to perform a contract with you. We
may share your personal information with third party payment processors
for the purpose of processing your payment transaction, if this is
required.
-
With our business clients, in our legitimate interests. As necessary, we
may share personal information to our business clients who use our
Services, including about your activity on their website. Transfers to
subsequent third parties are covered by the service agreements with our
clients.
-
With professional advisors, in our legitimate interests or as required
by law. As necessary, we may share your personal information with
professional advisors functioning as service providers such as auditors,
law firms, or accounting firms.
-
For legal and security reasons and to protect our Services and business,
in our legitimate interests or as required by law. We may share your
personal information with regulators, law enforcement agencies, public
authorities, or any other relevant organisations: (i) in response to a
legal obligation; (ii) if we have determined that it is necessary to
share your personal information to comply with applicable law or any
obligations thereunder, including cooperation with law enforcement,
judicial orders, and regulatory inquiries; (iii) to protect the
interests of, and ensure the safety and security, of us, our users, a
third party or the public; (iv) to exercise or defend legal claims; and
(v) to enforce our terms and conditions, other applicable terms of
service, or other agreements.
-
With our affiliates, in our legitimate interests. We may share your
personal information with companies within our corporate family.
-
In connection with an asset sale or purchase, a share sale, purchase or
merger, bankruptcy, or other business transaction or re-organisation, in
our legitimate interests. We may share your personal information with a
prospective buyer, seller, new owner, or other relevant third party as
necessary while negotiating or in relation to a change of corporate
control such as a restructuring, merger, or sale of our assets.
5. WHERE WE STORE YOUR INFORMATION
The personal information that we collect from you will be transferred
to, and stored at/processed in countries outside the European Economic
Area (“EEA”) and the United Kingdom (“UK”). Your personal information is
also processed by staff operating outside the EEA and the UK who work
for us or one of our third party service providers or partners. In all
instances we will transfer personal data outside the EEA and/or UK to
countries which have been found to have an adequate level of protection
for personal data for the purposes of the GDPR. We will take all steps
reasonably necessary to ensure that your personal information is treated
securely and in accordance with this Privacy Policy. For more
information about data transfers, you can contact us at
privacy@ezoic.com.
6. HOW LONG DO WE STORE YOUR PERSONAL INFORMATION?
We will retain your personal information for as long as reasonably
necessary to achieve the purposes for which the information was
collected, including for as long as you keep your account open or as
needed to provide you with our Services.
We will also retain and use your personal information to the extent
necessary to comply with our legal obligations, resolve disputes and
enforce our terms of use policy, and other applicable policies and
agreements. We may store your information in an aggregated and
anonymised format; we may use this information indefinitely without
further notice to you.
7. SECURITY
We have implemented measures designed to secure your personal
information from accidental loss and from unauthorized access, use,
alteration, and disclosure. Although we do our best to protect your
personal information, we cannot guarantee the security of your
information transmitted through the Services or over email; any
transmission is at your own risk.
8. EUROPEAN PRIVACY RIGHTS
If you are located in the EEA or the UK, you have certain rights in
relation to your personal information:
-
Access: You have the right to access personal information we hold about
you, how we use it, and who we share it with.
-
Portability: You have the right to receive a copy of the personal
information we hold about you and to request that we transfer it to a
third party, in certain circumstances and with certain exceptions.
-
Correction: You have the right to correct any of your personal
information we hold that is inaccurate.
-
Erasure: In certain circumstances, you have the right to delete the
personal information we hold about you.
-
Restriction of processing to storage only: You have the right to require
us to stop processing the personal information we hold about you, other
than for storage purposes, in certain circumstances.
-
Objection: You have the right to object to our processing of your
personal information.
-
Objection to marketing: You can object to marketing at any time by
opting-out using the unsubscribe/ opt-out function displayed in our
communications to you.
-
Withdrawal of consent: Where we rely on consent to process your personal
information, you have the right to withdraw this consent at any time by
emailing us at privacy@ezoic.com.
Please note that a number of these rights only apply in certain
circumstances, and all of these rights may be limited by law. For
example, where fulfilling your request would adversely affect other
individuals or our trade secrets or intellectual property, where there
are overriding public interests or where we are required by law to
retain your personal information.
To exercise any of these rights, you can contact privacy@ezoic.com. We
will respond to requests to exercise these rights without undue delay
and at least within one month (though this may be extended by a further
two months in certain circumstances).
9. UNITED STATES PRIVACY RIGHTS
Depending on where you live and subject to certain exceptions, you may
have some or all of the following rights:
-
Right to Know: You have the right to request that we disclose to you the
personal information we collect, use, or disclose, and information about
our data practices. If you are a resident of California, this includes
the right to ask that we provide you with a copy of the following for
the prior 12 months:
-
categories of and specific pieces of personal information we have
collected about you;
-
categories of sources from which we collect personal information;
-
the business of commercial purposes for collecting personal information;
-
categories of third parties to whom the personal information was
disclosed for a business purpose; and
-
categories of personal information disclosed about you for a business
purpose.
-
Right to Request Correction: You have the right to request that we
correct inaccurate personal information that we maintain about you.
-
Right to Request Deletion: You have the right to request that we delete
your personal information that we have collected from or about you.
-
Right to Limit Use and Disclosure of Sensitive Personal Information: You
have the right to limit our use and/or disclosure of sensitive personal
information to only what is necessary to perform the Services or provide
the goods reasonably expected by an average consumer.
-
Right to Restrict, Object, or Opt out of Sharing: You have the right to
object or opt out of the sharing of personal information about you to
third parties.
-
Right to Non-Discrimination: We will not discriminate against you for
exercising any of these rights.
Our Website may recognize certain opt-out preference signals transmitted
by your browser, which will apply to the session in which such opt-out
preference signal is received.
Under the US Privacy Laws, you may also designate an authorized agent to
make these requests on your behalf. If you use an authorized agent to
submit a request, please note that we may need to collect additional
information, such as a valid government-issued ID, to verify your
identity before processing your request to protect your information and
the integrity of our Products. In addition, where applicable, we will
provide you with more information about our appeal process.
To exercise any of these rights, you can contact privacy@ezoic.com.
10. CALIFORNIA PRIVACY RIGHTS
This section applies only to California residents. It explains how we collect, use and disclose your Personal Information (as that term is defined in the California Consumer Privacy Act (“CCPA”)). In the preceding 12 months, we collected and disclosed for a business purpose the following categories of personal information about California consumers:
| Category |
Examples |
Categories of Recipients |
Purposes |
|---|
| Identifiers |
Name, e-mail address, IP address |
Payment processors, data analytics and advertising vendors and
website hosting vendors |
Providing, personalizing, and improving our Services; Providing
measurement, analytics, advertising and other business services;
Promoting safety, integrity, and security; Communicating with you;
and For internal research and development. |
| Personal information categories listed in the California Customer
Records statute |
Name, address, telephone number, and with your consent diversity
information (Race or ethnicity, age, sex (including gender and
sexual orientation), physical or mental disability, and veteran
status) |
Payment processors, data analytics and advertising vendors and
website hosting vendors |
Providing, personalizing, and improving our Services; Providing
measurement, analytics, advertising and other business services;
Promoting safety, integrity, and security; and Communicating with
you. |
| Commercial information |
Records of services purchased |
Payment processors, data analytics and advertising vendors and
website hosting vendors |
Providing, personalizing, and improving our Services. |
| Internet or other similar network activity |
Information regarding your interaction with the Services |
Business clients, data analytics and advertising vendors, and
website hosting vendors |
Providing, personalizing, and improving our Services; Providing
measurement, analytics, advertising and other business services;
Promoting safety, integrity, and security; and Communicating with
you. |
| Geolocation data |
IP address |
Business clients and website hosting vendors |
Providing, personalizing, and improving our Services; Providing
measurement, analytics, advertising and other business services;
and Promoting safety, integrity, and security. |
| Inferences drawn from other personal information |
Profile reflecting your preferences |
Business clients, data analytics and advertising vendors and
website hosting vendors |
Providing, personalizing, and improving our Services; and
Providing measurement, analytics, advertising and other business
services. |
Sensitive Personal Information
In the preceding 12 months, we collected and disclosed for a business
purpose the following categories of sensitive personal information
about you:
| Category |
Examples |
Categories of Recipients |
Business or Commercial Purpose |
Data Retention Period |
|---|
| Government Identifiers |
Social Security number |
Tax and other government agencies. |
For facilitating payments to you and for identification
verification. |
For so long as reasonably necessary for the disclosed purpose,
including for so long as your account is open and as long as
required thereafter to comply with any legal requirements. |
| Diversity Information |
Your race or ethnicity, age, sex (including gender and sexual
orientation), physical or mental disability, and veteran status. |
Data analytics and advertising vendors and website hosting
vendors. |
To advertise your diversity and inclusion affiliations, with
your consent. |
For so long as reasonably necessary for the disclosed purpose,
including for so long as your account is open and you have not
withdrawn your consent. |
We retain Personal Information for so long as reasonably necessary for
the business or commercial purposes discussed above, as determined by
us in accordance with the category of information, the business or
commercial purposes, and applicable law.
Selling of Personal Information
In the preceding 12 months, we have not sold personal information about California consumers.
Sharing of Personal Information:
In the preceding 12 months, we have shared to third parties the following categories of personal information about California consumers:
| Category |
Categories of Recipients |
Business or Commercial Purpose for Sharing |
|---|
| Identifiers |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Personal information categories listed in the California
Customer Records statute |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Commercial information |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Internet or other similar network activity |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Geolocation data |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Inferences drawn from other personal information |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Personal information categories listed in the California
Customer Records statute |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Commercial information |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Internet or other similar network activity |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Geolocation data |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
| Inferences drawn from other personal information |
Business clients and data analytics and advertising vendors |
Providing measurement, analytics, advertising and other
business services |
11. SHARING FOR DIRECT MARKETING PURPOSES
California law permits users in California to request certain details about how their “personal
information” (as defined in California Civil Code Section 1798.83) is
shared with third parties for direct marketing purposes. We may from
time to time elect to share certain “personal information” about you
with third parties for those third parties’ direct marketing purposes.
California users may, under certain circumstances, request and obtain
certain information regarding our disclosure, if any, of personal
information to third parties for their direct marketing purposes. If
this applies, you may obtain the categories of personal information
shared and the names and addresses of all third parties that received
personal information for their direct marketing purposes during the
immediately prior calendar year. To make such a request, please
contact us using the information listed below. Please note that we are
only required to respond to one request per California resident each
year.
12. EU-US DATA PRIVACY FRAMEWORK
We comply with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”),
the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy
Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce.
We have certified to the U.S. Department of Commerce that we adhere to the EU-U.S.
Data Privacy Framework Principles (“EU-U.S. DPF Principles”) with regard to the
processing of personal data received from the European Union in reliance on the EU-U.S.
DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S.
DPF. We have further certified to the U.S. Department of Commerce that we adhere to the Swiss-U.S.
Data Privacy Framework Principles (“Swiss-U.S. DPF Principles”) with regard to the
processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.
If there is any conflict between the terms in this Privacy Policy and the EU-U.S.
DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. We remain responsible for any of your personal information that is shared under the Onward Transfer Principle with third parties for external processing on our behalf as set forth in this Privacy Policy, except where we can prove that we are not responsible for the event giving rise to damage.
To learn more about the Data Privacy Framework (DPF) program, and to view our certification,
please visit https://www.dataprivacyframework.gov/. The Federal Trade Commission
has jurisdiction over our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF)
and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
13. THIRD PARTY LINKS AND SERVICES
Our Website or Services
Our Website or Services may contain links to other
online platforms, plug-ins or other applications operated by third
parties. We do not control such other sites or applications, and are
not responsible for their content, their privacy policies, or their
use of your information. Information you provide on public or
semi-public venues, including information you share on third-party
social networking platforms, may also be viewable by other users of
the Website or Services and/or users of those third-party online
platforms without limitation as to its use by us or by a third party.
Our inclusion of such links does not, by itself, imply any endorsement
of the content on such platforms or of their owners or operators
except as disclosed on the Website or Services. We expressly disclaim
any and all liability for the actions of third parties, including but
without limitation to actions relating to the use and/or disclosure of
personal information by third parties. Any information submitted by
you directly to these third parties is subject to that third party’s
privacy policy.
YouTube API Services
Certain Services may use YouTube API Services, including to upload videos to YouTube. Where applicable, we may read and access your data necessary to perform such actions, including channel information. By accessing or using such services, you consent to (i) the Google Privacy Policy, and (ii) all actions taken by us with respect to your information in compliance with this Privacy Policy. You may review your Google Account settings at any time by visiting the Google security settings page.
Third-Party AI Services
In addition to the above, our Website or Services may contain links to, or incorporate the use of,
other online platforms, plug-ins or other applications operated by third parties that utilize artificial
intelligence technology (“AI”), such as Stability.ai Stable Diffusion, OpenAI, ElevenLabs, Amazon
Polly and Google Gemini. Where applicable, we opt out of sharing data with, or allowing such
third-parties to use our data. However, please refer to each of their respective privacy policies for
more information on their privacy practices, and see our Advertising Partners Page for additional
information about our third-party advertising and other partners, including those set forth herein. As
described in this Privacy Policy, we share information with third-party service providers and vendors,
including those that utilize AI, for business purposes, in our legitimate interests to run our business
and otherwise administer our business relationship with you or to perform a contract with you. We
have implemented a careful review process to select third-party AI tools and applications we use,
designed to promote responsible and ethical use of data obtained by these models. However, we do
not control such sites, services or applications, and are not responsible for their actions, their
privacy policies, or their use of your information. We expressly disclaim any and all liability for the
actions of third parties, including but without limitation to actions relating to the use and/or disclosure
of personal information by third parties. If you do not agree to the terms herein, you should not
access the Website, use our Services or otherwise provide your information to us.
14. COMPLAINTS
If you have complaints about how we process your personal
information, you may contact us at privacy@ezoic.com and we will
respond to your request as soon as possible. If you think we have
infringed data protection laws, you can file a claim with the data
protection supervisory authority in the EEA country in which you live
or work or where you think we have infringed data protection laws, or
with the UK Information Commissioner’s Office, as applicable to you.
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S.
DPF and the Swiss-U.S. DPF, we are committed to resolve DPF
Principles-related complaints about our collection and use of your
personal information. EU, UK and Swiss individuals with inquiries
or complaints regarding our handling of personal data received in
reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF
and the Swiss-U.S. DPF should first contact us at privacy@ezoic.com.
We are committed to refer unresolved complaints concerning our
handling of personal data received in reliance on the EU-U.S. DPF,
the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to JAMS,
an alternative dispute resolution provider based in the United States.
If you do not receive timely acknowledgment of your DPF
Principles-related complaint from us, or if we have not addressed your
DPF Principles-related complaint to your satisfaction, please visit
https://www.jamsadr.com/DPF-Dispute-Resolution for more information
or to file a complaint. The services of JAMS are provided at no cost to you.
We also comply with the advice of the panel established by the EU data
protection authorities (DPAs) and the UK Information Commissioner’s Office
(ICO) and the Gibraltar Regulatory Authority (GRA) with regard to unresolved
complaints concerning our handling of human resources data received in reliance
on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF and the Swiss-U.S.
DPF in the context of the employment relationship. You may have the possibility, under certtain consitions, to invoke binding arbitration for complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, as further described in Annex I:
https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf?tabset-35584=2.
15. CONTACT
We welcome your questions, comments, and concerns about this
Privacy Policy or your personal information. You can contact us at
6023 Innovation Way, Carlsbad, California 92009, United States.
